Whether you're a seasoned pro or just starting out as a brand new realtor, are you ready to stretch yourself and achieve more when it comes to your financial goal? Then give this episode of the Realty Classroom Podcast a listen. I'll lay out five simple steps to a real, attainable financial goal and show how easy it can be to get there when you take a strategic approach.
Big companies are always issuing monthly and quarterly reports -- and those reports mostly have to do with whether or not they're attaining their financial goals. You should take the same approach to your small business and I'll explain how easy it is in this episode!
TOPICS ON THIS EPISODE OF THE REALTY CLASSROOM PODCAST:
➡ A “Written” Gross Commission Goal!
➡ Discover The Real Median/Middle Price In Your Target Market!
➡ Determine Your Average Commission Rate Target!
➡ Calculate Your Average Commission Target!
➡ Calculate The Number Of Transactions You Need To Reach Your Gross Commission Goal!
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
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➡Web: https://therealtyclassroom.com/podcast
#DannyGriffin #RealEstateCoach #therealtyclassroom
Guided Missile Precision: Telemarketing Refined!! | The Realty Classroom Podcast Episode #107
Learn more here: https://therealtyclassroom.com/podcast/telemarketing-refined
I have a ton of information packed into this episode of the Realty Classroom Podcast for you! You can use this info to improve your interactions with buyers and sellers in almost any situation, whether you're on a telemarketing call or directly in the house with them. All you need is the ability to handle some constructive criticism -- and I'll share with you how to deal with that as well.
From guided missile theory, to heroes and guides, to that phone call when you're dealing with someone who has just had a death in the family, there is a wealth of info that you need in this episode.
TOPICS ON THIS EPISODE OF THE REALTY CLASSROOM PODCAST:
➡ Nobody Really Loves Constructive Criticism!
➡ The Consumer Is The Hero & The Boss!
➡ What You Say Gets You What You Deserve!
➡ Simplify & Stay The Course!
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
➡ Free Agent Course - http://freeagentgift.com
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
#DannyGriffin #RealEstateCoach #therealtyclassroom
One of Warren Buffet's sayings that is incredibly relevant to realtors right now is, "Only when the tide goes out do you discover who's swimming naked." This podcast was recorded during the COVID-19 outbreak of 2020, when a lot of business owners are suddenly "swimming naked." They're panicking because their business model was not built with the inevitable "next crisis" in mind.
Crises come and go: Recessions, pandemics, depressions. Think of how the switch to digital impacted real estate not too long ago. So, how you build your real estate business so taht when the tide goes out, you don't get caught "swimming naked?"
TOPICS ON THIS EPISODE OF THE REALTY CLASSROOM PODCAST:
➡ Only When The Tide Goes Out Do You Discover Who’s Swimming Naked!
➡ It’s The Business Model First!
➡ Lead Squirreling Comes Back To Bite You!
➡ Get Serious About Listings & Past Clients!
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➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
Maybe I should have called this episode "The Servant and the Profit!" How do you balance having a servant mentality in the real estate business while still achieving a profit? How do you use this model to build a long-term, sustainable business when an inevitable crisis like COVID-19 comes along? We dive into these questions and more in this episode.
Join me as I discuss ways to intentionally give your best material away for free, while doing it in such a professional way that it is profitable!
TOPICS ON THIS EPISODE OF THE REALTY CLASSROOM PODCAST:
➡ The Story Formula & Why It Matters!
➡ Guidance Is About Others But Your Still Have To Compete!
➡ Give Intentionally & Professionally!
➡ Understanding The Giving Funnel Is Profitable!
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
#DannyGriffin #RealEstateCoach #TheRealtyClassroom
Would You Work For 5%?
Learn more from the episode here: https://therealtyclassroom.com/podcast/would-you-work-for-5
Most real estate agents don’t understand that as independent contractors they can build a business that focuses on them as the owner/investor first and they should automatically pay themselves 5% off the top off each commission into a savings account that is then swept into an investment account that takes advantage of compound interest growth. Grow your discipline to think like the owner first
TOPICS ON THIS EPISODE OF THE REALTY CLASSROOM PODCAST:
➡ The Conflict Of The 3 Personas Of Independent Contractors!
➡ The Owner Is The Investor!
➡ Automating The 5% Off The Top Not The Bottom!
➡ Automating The Growth Of Your Money!
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
#DannyGriffin #RealEstateCoach #TheRealtyClassroom
Chasing whimsical leads on the internet so that you can brag about your huge database isn't doing your real estate business any good. It's just not. How could you possibly serve any of them if your database has 10,000 names in it and you've only got the capacity to really handle four to six sales in a month?
Let's do deep dive on how to clean up your list and do more with far less contacts in your database!
TOPICS ON THIS EPISODE OF THE REALTY CLASSROOM PODCAST:
➡ The Only Thing Worse Than An Empty Database Is A Bloated One
➡ Lead Squirreling & Hoarding: The Leading Cause Of Bloat
➡ Stop Looking For Solutions To Problems You’re Causing
➡ Start By Serving Your Best Quality Leads, Prospects, Clients and Past Clients In A Deeper Way
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
Are you actually managing your business? Or, are you abdicating that responsibility and hoping it all works out while never fully taking charge?
In this episode, I'll let you know how to unleash your inner "Manager" personality in order to take charge of your business. This allows you to develop repeatable strategies that result in happy past clients, who in turn refer new business to you. That's the real accelerant that we all need to achieve our goals and grow our real estate businesses.
"Slow down. Get some big rocks in the jar and manage them. In fact, they're already in the jar -- they're just unmanaged." - Danny Griffin
TOPICS ON THIS EPISODE OF THE REALTY CLASSROOM PODCAST:
➡ The Missing Personality Type!
➡ What Needs Management?
➡ Working On The Bigger Rocks!
➡ Making Room For Long Run Manager!
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
A lot of real estate agents are drowning when it comes to figuring out how to produce content for social media. In this episode, I break it down into very simple steps so that you can produce targeted social media content that sets you up as a real estate expert in your market.
Listen for my best advice on how to set up your own inexpensive video production studio, what to produce, how to produce it and how to effectively push it out to social media sites from your own website.
"Your first video is just a once-a-month piece of content. Come on, now! If you're not doing that, you're not getting out of bed each day!" - Danny Griffin
TOPICS ON THIS EPISODE OF THE REALTY CLASSROOM PODCAST:
➡ Set Up A Low Cost Production Studio!
➡ Start With Core Real Estate Content!
➡ Which Comes First Website Or Social Channels?
➡ Be Consistent Not Perfect!
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
Here it is, the big milestone, Episode 100 of the Realty Classroom Podcast. For this episode, I go back through the list of the 100 most-downloaded episodes and cover the topics that were of the most interest to you -- the listeners. A lot of the most popular episodes dealt with time management and other concepts that will help you become a better real estate agent. Give a listen for a recap of these hot topics.
"Instead of waiting for the internet to somehow magically throw the fish up into the frying pan and cook itself for you, you have to dive over the side of the boat with a knife in your mouth and go fishing! I'm vegan now too, but try to see through my metaphors." - Danny Griffin
TOPICS ON THIS EPISODE OF THE REALTY CLASSROOM PODCAST:
➡ Why you MUST eat that frog!
➡ Why you MUST go to work!
➡ Why you MUST look for negative feedback!
➡ Why you MUST be a proactive hunter!
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
Your ideal client in real estate -- your "avatar" -- is absolutely critical. Why? Because once you narrow down that ideal client within a geographic range, it becomes much easier to use targeted marketing to attract those clients.
In this episode, I go over moving from simple demographics into psychographics, in order to really hone in on your avatar and market to that person. The purpose of marketing, after all, is to go out and find those people (avatars) who will help you to achieve your financial goals.
"Take care of people. As long as they all have a reason and there's a high level of motivation, those are the basic psychographics that I think can at least create a successful opportunity." - Danny Griffin
TOPICS ON THIS EPISODE OF THE REALTY CLASSROOM PODCAST:
➡ The Matching Of The Right Message To The Right Person At The Right Time Is Everything!
➡ Demographics Versus Psychographics
➡ Considering Only The Best Media To Reach Your Avatar
➡ Being Bold Enough To Stick To Your Avatar
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➡ iTunes: https://apple.co/2CkWYB8
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➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
In this Episode, We’ll Cover The Only Reason For Marketing!
a. The First & Most Important Marketing Guideline Is Your G.C.I. Goal!
b. The Only Reason For Marketing Is To Help You Attain Your Financial Goal.
c. You Must Attract Sellers At Or Above The Mean Sale Price In Your Target Market.
d. Measure Each Actual Closing Against Your Targets.
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➡ iTunes: https://apple.co/2CkWYB8
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➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
We're all starting to sound the same way in the real estate business. We're cold calling people and we're all hammering them with the same points. What's bad about that? The consumer is noticing this and it's annoying them!
So, how do we break out of the pack and stop sounding live everyone else? How do you grow a unique business when we are really governed by universal principles in real estate? I dive into how some simple strategic planning can help you to be truly unique in this business.
"When they grind me up and sprinkle me a little bit in the ocean and a little bit up in the hills of the Rockies, I can be fulfilled. And that's what this is really about -- to live authentically." - Danny Griffin
Topics on This Episode of the Realty Classroom Podcast:
➡ The Dilemma: Are We All Sounding Alike To The Consumer?
➡ Is Being Unique Even Possible?
➡ Start With You And Your Service!
➡ Give Strategically & Win
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➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
In this episode of the Realty Classroom Podcast, I argue that time management is a real issue. Two issues, actually. First, when you're a new real estate agent, you don't understand that this is a business and not a job. You don't know what to do. Second, once you start to figure out that it's a business, you suddenly have too much to do.
Those are real issues and I feel your pain, and I'm here to help. BUT... there's a point where time management becomes an excuse. When that voice in your head starts to hold you back, that's when I'm most likely to start to get ornery with you, which is what happens in this podcast.
"We're hearing a piece of advice from somebody who's got the lab coat on, like the Doctor of Real Estate, and all of a sudden we assume that that's the answer. No! Think, people!" - Danny Griffin
Topics Covered on This Episode of the Realty Classroom Podcast:
➡ Time management solution 1: Find the truth about the real basics of this business
➡ Time management solution 2: Execute & refine
➡ Recommendation: Learn about the Japanese business philosophy known as "kaizen"
➡ Bonus section: Beware the shadow and get out in front of it
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➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
Getting in face to face situations with buyers and sellers is a much better way to run a real estate business, in my experience, than chasing whimsical digital leads. It's critical! So, how do we think strategically in order to come up with the fastest way to get into face-to-face conversations? That's the main focus of this episode, so buckle up.
Just 30 minutes before I recorded this, I was in a presentation with two sellers who were highly emotional in that situation. I explain how this situation became incredibly powerful and empowering, because I was ready to help them as much as I could through strategic planning I had done beforehand.
"No agent 'owns' an area, by the way. Go look up what percentage of a marketplace any top producer controls. It's smaller than you think. A LOT smaller." -- Danny Griffin
Topics on This Episode of the Realty Classroom Podcast:
- The goal is face-to-face presentations -- so what's the fastest path to that goal?
- Why I always study first and act second -- Strategy first!
- How to influence and empower the decision-makers
- How YOU can get face to face as quickly as possible -- what really works best for you?
- Get the plan at FreeAgentGift.com
SUBSCRIBE TO THE PODCAST
- iTunes: https://apple.co/2CkWYB8
- Spotify: https://spoti.fi/2pVPPQj
- YouTube: https://www.youtube.com/user/TheRealtyClassroom
- Web: https://therealtyclassroom.com/podcast
In this episode, I once again approach a strategic way to run your real estate business. Get up above your business and view it as an assembly line, much like Henry Ford's approach to making cars that revolutionized the business world. Ford's raw materials were steel, rubber and so on.
As real estate professionals, our raw materials are people -- buyers, sellers and for Broker Owners, a third group which is agents. Those are your three avatars as we go through today's message on creating three individual funnels for them.
Listen for tips on how to get those funnels up and running as a repeatable, strategic way of running your real estate business.
In this episode I wanted to talk about how I simplified my own listing presentations (and why), and how you can do the same thing. If you haven't really thought about it in this way yet, here's an important point -- and let this sink in: Your listing presentation begins with your marketing.
And it doesn't matter what medium you use for your marketing, whether it's a YouTube video, Facebook post, direct mail or some other form. All of your marketing should tie into your "Seven Steps" method, so you are constantly educating the seller about the process. By the time you arrive at their home with this message, you've already done a listing presentation in chunks!
Topics on This Episode of the Realty Classroom Podcast:
➡ Give the sellers what they want in your marketing. Give away your best stuff for free.
➡ Also include what they need: Your guidance and insight through a complicated process. Let them know they need it.
➡ Why keeping your "Show & Tell" chunked up helps you win at the listing presentation.
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➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
In this episode, I talk about the skills that you need to develop that fit directly into the strategies that I've been sharing with you in previous shows. In the last episode, I talked about Marketing and Conversion strategies.
Here I share with real estate agents the skills that they must develop to effectively carry out those strategies.
For example, copywriting is one of the skills I recommend to improve your marketing. A copywriter spends their life thinking about their audience. Who is your ideal client? Once they figure that out, they craft the message of how they can help that person. Spoiler alert: When you think like a copywriter, you realize that the message is not about YOU!
So, join me for some great discussion on the skills you need to be a better and more strategic real estate agent.
Subscribe To The Podcast!
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➡YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
The end of the year is a great time to sit down and think about the strategy for your business. Start from a strategic perspective: You have to have a plan.
I'm really big on simple plans. From a strategic standpoint, you don't operate on abstract theories. You have to sit down and observe this business. Watch top producers and see if there's a plan that they're using, so you can emulate that and start to understand how to run a successful business.
There are two driving forces in this business that I want to strategically simplify for you in this episode: Marketing and Conversion.
"Get rid of all these internet inquiries that are just whimsical, that are drowning you. And get serious about the buildup of your top 20 prospects, 10 buyers and 10 sellers, that you're serving." - Danny Griffin
Topics on This Episode of the Realty Classroom Podcast:
- The two 'Triangles' or modules: Marketing and Conversion
- How to Market in order: Market, Message, Media
- How to Convert in order: Lead, Prospect, Client
- Plus: Advice on trimming your leads down so that you are left with good leads!
This topic today is foundational to the work that I have used to improve my business. I learned from some really smart people over the years and I implore you: Please, copy what I do because the methods work!
I've taught for years that you need different perspectives to succeed in small business. Strategy and tactics are different perspectives for how you approach business. Many agents are very good at the tactical level, but fail to understand or analyze how their tactics fit within a strategic framework for their business.
In this podcast, I explain the difference between tactical and strategic visions for your business -- and how a strategic vision can be used to improve your tactics.
"The majority of my week now is spent thinking and asking myself, ‘Why am I doing these things and are they working to achieve the vision I have for my companies?’" - Danny Griffin
Topics on This Episode of the Realty Classroom Podcast:
- The difference between tactical and strategical visions
- What is a "strategic perspective?"
- The process for strategic decision making
- How to measure and refine your tactical choices to result in good strategic and repeatable outcomes
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Spotify: https://spoti.fi/2pVPPQj
YouTube: https://youtu.be/t4TeBegVvso
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Recognizing the buyer's and seller's Number 1 Fear is critical to your success in the real estate business. What is that fear?
In my experience, that Number 1 Fear which has a global effect on the industry is their fear of being taken advantage of. This is a fear that is very basic to humans. It's a primal fear that we developed a long time ago. Being taken advantage of back in the Stone Age meant you were probably going to get eaten!
Let's personalize that idea for the modern age: Have YOU ever been taken advantage of? Even if you're super-smart, you know this has happened to you and you know how you felt. In addition to the negative emotions, you probably want to get up and fight anytime you suspect that you're in that sitation again.
So, when you have a buyer or seller who gets triggered, it becomes "fight time" for them. More passive buyers and sellers won't fight -- they'll simply "go dark" on you. Buyers and sellers get emotional, accuse us of taking advantage of them, and then we start getting emotional... Logic simply goes out the window at that point.
In this episode, I'll unpack that Number 1 Fear of buyers and sellers plus go over ways to overcome it.
Topics on This Episode of the Realty Classroom Podcast:
- Being Take Advantage Of & It’s Global Affect!
- Recognizing How Each Consumer Demonstrates It!
- Sticking To The Safety Of A Systematic Remedy!
- Not Losing Yourself To The Emotional Crescendo!
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I talk to a lot of real estate agents who would love to be on social media, but they don't know where to start. It's overwhelming. A lot really active agents on social media have thousands of followers, but you might even not know where to start when it comes to content. Let's chunk it up and make it simpler in this episode of the Realty Classroom Podcast! Just as I did last week's episode on simplifying the real estate business, let's do it again with social media.
Understand that social media is a medium, upon which messages are placed. Here's Step One of simplifying social media: "Google" your own name. What do you find? Probably not much if you're brand new to this! You'll probably find a bunch of other people with your name, and not much related to yourself. If your name or your business' name is not online, wouldn't that be a great place to start?
Next, I go through a checklist of the major profiles that I recommend my coaching clients to have: Facebook, Instagram (perfect for realtors!), LinkedIn and YouTube. Once you have those established, it's time to start on your social media content -- which leads right into a discussion of "How to Do a Simple Market Update."
The key, as always, is to chunk the subject up and keep it simple, simple, simple!
In this episode of the Realty Classroom Podcast, I also discuss:
- Google Your Business & Name – What Do You Find?
- Check Your Major Profiles: Facebook, Instagram, LinkedIn &Youtube
- Create Your Basic Content: Market Update
- Create Your Tip Series
- Add Your Just Listed & Just Sold
- Be Consistent