In the real estate agent business it’s very easy to start sounding like everyone else and whe you sound like the rest you’re nothing more than a commodity that becomes reduced to competing on price. The way out is to develop a unique selling proposition that is built upon mastering the obvious and giving away your best what-to-do information for free because that empowers the consumer. When you empower the consumer instead of taking from them, you become much more valuable than the competition and will command a greater price.
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➡Web: https://therealtyclassroom.com/podcast
One of the greatest eye-openers in life is when we become conscious that we are either expanding or contracting and that there is no in-between in business. The next lesson is to understand that there are 2 ways to accelerate your revenue: 1. Sell higher-priced properties and 2. Sell more units. While both help you expand the easiest way to be profitable is to sell higher-priced properties assuming you maintain a commission rate that brings in more revenue. Once you establish how to acquire better business through testing, understand your cost of acquisition and then hit the accelerator and don’t let up.
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Too many real estate agents worry about algorithms and artificial intelligence rather than realizing they already have the capacity for super-intelligence. However, it’s important to work on and grow your knowledge base about how data is being used in the real estate business. When you begin to learn for yourself, you develop and expertise that should then be given away in the form of your insights to attract people that want to do business with actual humans and not machines.
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In personal service businesses such as real estate, people choose to do business with people. Although company brand might play a role, ultimately people decide to use a real estate agent that they at least know-and-like. The biggest mistake that most agents make is only expecting to do business with people they already know or the people they are referred to. If agents would simply understand that there has never been a better and less expensive time to promote their personal brand in a humble way, they would start attracting more business than they could ever imagine.
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The most powerful marketing plan focuses on giving away your best stuff for free. Although that might send a rush of fear and panic through most real estate agents, they should realize that they are already doing that. However, the process can be formalized into a business model by productizing your “what-to-do information” and then giving your insight until your prospects are so empowered that asking for the business becomes easy and expected.
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As the real estate market begins its latest correction, too many real estate agents will turn a blind eye to the cracks in their business rather than leaning in. The key to patching the cracks are 1. Creating a new business development plan, 2. Having more consistent conversations about real estate that lead to new prospects, 3. Protecting those prospect relationships, and 4. Stop complaining and developing a quitter’s mindset.
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This week I’m reviewing Brendan Kane’s Book 1 Million Followers because I’m in the thick of upgrading my content and social media strategic approach. My key takeaways are that we should all stop criticizing paid media as if we are going to magically grow organically. Also, if content and social media overwhelm you then I suggest you read this book, learn the simplest steps and take easy action steps so you can fully engage in the learning process. I highly recommend reading this book!
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➡Web: https://therealtyclassroom.com/podcast
At the core of any successful business is the fundamental truth that there is a best way to do things also known as best practices. Now of course the outer world puts pressure on that truth and forces evolution but there is rarely a massive shift at the core. Therefore, we must respect that truth and build a routine around it and allow our creativity to rest on top of that trustworthy structure. Always remember, your business needs reliable bones or it will collapse!
Learn more: https://therealtyclassroom.com/podcast/does-your-business-have-a-skeleton/
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Used in moderation as a protective mechanism, cynicism can be a helpful tool that helps us avoid major mistakes. However, recognizing that “we don’t know what we don’t know” we must always be open to learning more and testing new ideas. If we grow our cynicism to the point where it causes willful blindness then we are killing our business growth potential. At that point our inner cynic is now just a lazy bum standing in the way. So put that voice in check by considering if the cynic doesn’t have a better alternative then we need to move on.
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In our real estate agent business, the simple fact is that we are the main problem. Although we want to blame our circumstances, the simple fact is that any challenge can be overcome by thinking, strategizing, and then managing. The key steps are to admit you’re the problem and then figure out why you keep running away from the responsibility of managing yourself and your business better.
Learn more: https://therealtyclassroom.com/podcast/find-out-why-youre-the-problem/
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Once you begin to know how the real estate agent business works, you should simultaneously build up your self-image as a successful real estate agent. Realize that all top producers that are successful with a good work-life balance get help from other people. They also continue to scale up so that they don’t easily contract when the market is not in their favor. So always push yourself towards a bigger vision!
Learn more: https://therealtyclassroom.com/podcast/create-a-bigger-vision/
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There is nothing more powerful than a simple written goal. However, when building your real estate strategy, you need to write down the basics of how the business really works as well as how the market is actually doing. That will help you more clearly see the plan that you’ll have to write out for sellers and present in a professional manner that will allow you to be many times more successful than doing business without any written strategic plan. Reminder: Keep it simple and stop copying everyone else!
Learn more: https://therealtyclassroom.com/podcast/write-it-down/
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Most small business owners such as real estate agents rely on their human discretion to run their business and that can turn out to be the kiss of death. The animal brain allows for too much downtime to recover calories and stops the system from moving. So the only way to build up your business resistance is to make sure that your system is always working, with or without you!
Learn more: https://therealtyclassroom.com/podcast/downtime-is-dangerous/
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It’s hard to believe that you might only be three people away from transformational success, however, it’s a principle that dates back many years. The key is to first figure out what really grows your business, admit what parts of it you don’t do well, then hire people that are great at doing those things. Then the real secret is to be grateful for those people and treat them like royalty!
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➡Web: https://therealtyclassroom.com/podcast
Getting your real estate agent business organized and managed might seem like a daunting task, however, you must realize that even one transaction is a series of complicated steps. The important first step is to begin documenting what you do each time so that you’ll “see” what you’re doing. That will move you in the direction of properly managing your time so that you can build a predictable business without sacrificing your life. Remember: Don’t quit on managing your process or your life will suffer.
Learn more: https://therealtyclassroom.com/podcast/why-not-organize-what-youre-already-doing/
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➡Web: https://therealtyclassroom.com/podcast
Too many real estate agents believe that the success of their business or lack thereof is predicated on the external circumstances within which they find themselves. They believe incorrectly that a certain brokerage or a particular market direction is why their business is in the state it’s in. The truth is, our business is a direct reflection of how hard we are working on ourselves. The bigger the version of ourselves that we are able to push towards, the greater and more resilient our business will be.
Learn more: https://therealtyclassroom.com/podcast/your-business-will-only-grow-if-you-do-first/
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➡Web: https://therealtyclassroom.com/podcast
ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
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➡Web: https://therealtyclassroom.com/podcast
I remember when I started in the real estate business hearing that you had to list to last. However, in some strange way I kept fighting that mantra and focused heavily on buyers. As my perspective grew I realized that by focusing on the acquisition of listing prospects at or above the median price I could become much more profitable. Now I build systems to ensure that regardless of the economy I’m certain I have a line-up of real listing prospects that guarantee a profitable business.
Learn more: https://therealtyclassroom.com/podcast/how-to-be-much-more-profitable/
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➡Web: https://therealtyclassroom.com/podcast
One of the key skills to becoming a successful real estate agent is your ability to manage your clients’ emotions. Buying and selling real estate is one of the single largest emotional transactions they will ever make in their lifetime. No matter how “sophisticated” they may appear to be in their personal and professional lives, they will certainly battle and struggle with emotional swings during the transaction. Be prepared to stay calm and provide logical, simple solutions and never give up.
Learn more: https://therealtyclassroom.com/podcast/how-to-tame-your-clients-emotions/
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➡Web: https://therealtyclassroom.com/podcast
One of the greatest tragedies in the real estate agent business is that agents often find more than enough potential buyers and sellers to be successful, but they lack the systematic approach to build a list of prospects where the outcome is clear. The key point is to determine that the prospect has a real reason to buy or sell and that inside the next twelve month the prospect will be motivated to do so at least at a level of 9-10 on a 1-10 scale. ACCESS THE SIMPLE SECRET PLAN OF THE WORLD’S HIGHEST PAID REAL ESTATE AGENTS!
Learn more: https://therealtyclassroom.com/podcast/how-to-seek-clear-outcomes/
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Execution of a simple plan to acquire new listings and use them to attract new buyers is the fastest path to the development of a predictable and sustainable real estate agent business. When you begin a new relationship you are in the act of prospecting or creating a prospective client. I you would simply build a list of those prospects and measure their potential value to you business you’d be more likely to keep the wolves of competition and you own laziness away.
Learn more: https://therealtyclassroom.com/podcast/how-to-keep-the-wolves-away-from-your-business/
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➡Web: https://therealtyclassroom.com/podcast
Too many real estate agents get caught up in the chase for leads and never take the time to realize that the real money is in a list of prospects who receive private-club level attention. A small list of prospects who have a real reason to buy or sell and a high level of motivation to do so will grow any book of business far beyond expectations.
Learn more: https://therealtyclassroom.com/podcast/a-small-prospect-list-equals-big-money/
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➡Web: https://therealtyclassroom.com/podcast
One of the most important skills that a real estate agent must develop is that of a telemarketer. However, like all things done correctly you must have a well thought out strategy or you end up with a failed effort. The simple formula is to define your ideal prospect, consider that prospect’s problem, create a what-to-do solution or service and then and only then create a script that gives first and asks second.
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