WHAT DO THEY FIND WHEN THEY GOOGLE YOU?
When you pass someone a business card and they are even remotely interested in you, what's the first thing they're going to do? You'd better believe they're going to "Google" you. They might also check out Facebook, LinkedIn and other social media sites to find out more about you. This is simply how we live now in the Digital Age. If we find someone interesting, we research them because it's easy to do. The big question for you as a real estate agent is, are they going to find you the way that you want them to find you? We should all be paying more attention to our internet footprint. Google yourself to find out where you're at.
WHO YOU ARE HAS NO COMPETITION
Here's a really important point: There is no competition for YOU. The way that you say or do things -- you're it! The way that you take someone through the real estate process that we all follow is wildly unique... and the wildcard is YOU. Lead generation is starting to atrophy because people in the internet age are getting tired of engaging people in two dimensions. When someone Google's you, they don't really want to read text about you (two-dimensional); they'd like to find a video to learn more about you (three-dimensional).
HOW TO TELL YOUR STORY
Get over being camera-shy and tell the world about yourself. A video engages people much better than a textual "About Us" page on your website. Doing videos about yourself will repel some people; they won't like you for some reason. That's a good thing! It acts as a filtering system. People who see your videos and like you will follow up. Learn to use proper storytelling techniques to create effective videos.
FULFILLMENT BEGINS THE RELATIONSHIP CORRECTLY
Your video should say hello quickly, state the problem and introduce yourself as the guide for the ideal client's real estate journey. Let them know about your simple, FREE plan to bring their stress level down. The fulfillment of giving something away after you've got their attention is incredibly powerful and it begins the relationship correctly. Give them empowering information to validate what you just shared with them! When they Google you, does it bring them to an About page with a compelling video that showcases the unique YOU?
GIVE AWAY YOUR BEST INFORMATION - WHAT TO DO?
The "Internet Age" has forced us to begin giving away information. The days of having proprietary control over information -- especially in the real estate business -- ended back in the 1990s. So, really: Give away your best stuff for free. What are we giving away? You're giving away your best information, which includes what to do. What really makes you unique in an ocean of real estate agents? Be unique by truly being a "giver." Figure out the best "What to Do" information for a buyer, seller and realtor and give it away. No, really. Give it away! In the long run, this will attract far more back to you than you could ever generate by hoarding your best stuff or saving it for top clients.
OFFER AN UPGRADE OF INFORMATION
Copy the formulaic approach that you've probably seen on the internet many times. When your free information leads to a conversation and it's going well, offer an upgrade. Say you've just given away a free buyer-seller-agent course and the conversation is advancing, offer the upgrade. Information on properties that have already sold is incredibly powerful. Whereas "For Sale" listings may or may not be priced correctly, when a deal goes through you have solid information. Give a buyer access to Sold listings in their price range -- and they'll know what that amount of money successfully bought. Upgrading their access to these listings provides them with powerful information -- again, for free.
ADD YOUR INSIGHTS FOR POSITIONING
Here's the key spot: Positioning. This gets back to how you are unique. "Here's what I think this means for you." Offer them your expertise and insights, and this will make you wildly unique. Share trends and personal insights to them. Did you see what's happening? If you'll be helpful with your insight in this manner, they'll begin to trust you.
CREATE MORE COMPETITION-LESS BUSINESS
Track this in your CRM to build a pipeline of prospects. Strangely enough, the more that you give away for free in this manner, the less competition you'll find yourself facing. Turn yourself into the go-to resource for buyers and sellers. The less you give away, the less unique you will be in an abundance of realtors.
In this week's special episode, I talk with Mike Cerrone - a veteran real estate agent in Colorado for over 20 years. Mike is the host of SUCCESS CALLS on the Master Mind Agent Network where interviews the top real estate agents in the nation who sell up to 50, 100, 200, and even 300+ homes per year. These amazing agents share their success secrets strategies and systems.
Now this coming July 13 - July 19, Mike brought together 21 of the world’s most influential real estate coaches and trainers and asked each of them to dive deep into their proven strategies and practical approaches to take your career to the next level... FOR FREE called Agent Success Summit.