In this Episode We’ll Cover: Why Memorializing Your Best Ideas Will Save Your Business!
WHEN YOU HAVE AN IDEA AND IT TRIES TO RUN AWAY
I can't believe the number of top producers who can't articulate how much Gross Commission Income they want to net. Set a number! This gives you a North Star, so you can adjust on the way. Good ideas immediately try to run away. I use mind-mapping software and some other techniques to ensure that good ideas don't run away from me.
WRITE YOUR IDEAS DOWN IMMEDIATELY
Get into the habit of writing your ideas down. Type them out in your phone or jot them down on a notepad but write them down immediately. You can "formalize" or hash it out in more detail later, but be sure to initially write it down, so you don't lose it due to a short attention span or a hectic life. If you have to come back to an idea later and you didn't write it down... it's gone.
CATEGORIZE YOUR IDEAS LIKE A MANAGER
Here's the real how-to: Learn to categorize your ideas like a manager. The manager has to figure out where that idea fits in the best in a real estate business. Is this a marketing idea? Where does this help me improve the strategy for marketing (or whatever module the idea fits into)? Thinking about an idea as a manager allows you to pull the idea up out of all the noise. Properly shuffling an idea into a module as part of a managed strategy is how an idea will save your business. Not every idea will work out perfectly, but if just a few of them are dropped into the proper locations -- Wow!
MEMORIALIZE THOSE IDEAS INSIDE YOUR PLAN
To recap: You have a great idea. Open up your phone or take out a notepad and write it down. (Even if you use a digital form of note-taking, you should still go through the physical act of writing it down using a good old-fashioned pen and paper.) Categorize the idea by injecting it into the proper area in your plan -- Marketing, Prospecting, Closing and so on. This all relates back to memorializing your ideas. The Manager in you will scream at the Technician, "Write this down! This is a good idea!"
WORK ON TACTICALLY IMPLEMENTING THOSE IDEAS
Testing can begin after you have memorialized the idea in your plan. You can master the Best Practices in your plan if you Manage them. Work on the ideas tactically after you've written them down. This process will force you to slow down, so an idea won't run away with your business. The best feedback will be from the consumer who responds to an idea. That will tell you whether the idea is a winner.
In this Episode, We’ll Cover: Why I should have punched myself in the face!
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THE DANGER OF GUESSING & THE LAW OF CORROBORATION
There's a big danger in guessing and how that leads to the "Law of Corroboration." What do I mean? When you have a perception of how something works, that's a guess. If you're guessing, you can't go back to Episode #62 about written goals and be accurate. If you are guessing, you will only look for corroborating evidence that supports your guess. For example, once you've written down your goal for gross commission income (GCI), you will go do research to find evidence that it is possible. My goal is to get you to be very pragmatic at this moment in time, as you seek evidence to achieve your GCI goal. If you rely on guessing, your plan will also be subject to guesses.
THE WRITTEN GOAL PROTECTS YOU FROM YOUR WHIMS
Once you have your written goal, which I hope is geared a little bit toward a "luxury-sized" number, you will tend to be whimsical. We all are. That's when you start making BAD, whimsical decisions. "It's harder to get there than I thought, so I'll just go back here." No. That is simply you making a whimsical decision based on the challenges of growing a business. Writing the goal down helps you stick to the plan.
IF YOU'RE STUBBORN (AND INSECURE) LIKE ALL OF US!
You have to check yourself on a regular basis if you're stubborn (and insecure) like all the rest of us. Don't fall into the trap of, "I made this decision and I'm stickin' to it!" Believe me, I understand: It's painful to look at a mistake and realize that you've charted a course in the wrong way. If you're irredeemably stubborn, you might wake up in 15 or 20 years and wonder why nobody warned you that you're doing it wrong. Insecurity is another killer. Remember, instead of asking "Who am I?" you should be asking, "Why not me?"
NEVER STOP QUESTIONING YOUR GOAL AND YOUR PLAN TO GET THERE
There's no such thing as a straight path to your goal. You're going to have wins and losses, and you're going to get beaten up from time to time. The more that you question your goal and plan, and make this a game worth playing, the more likely it is that you'll be able to make those course corrections when they're necessary. Asking questions helps you refine your plan.
THE BONUS: YOU'RE LEARNING AND ADJUSTING
When you have the courage to take a beat and question your goal, you're learning and adjusting. I want you to look in the mirror and see someone special, who wasn't quite sure they could go to this new place where they're a high achiever with a successful real estate business -- but they did it!
In this Episode, We’ll Cover: Why You Must Have Written Financial Goals!
1. Syncing The Right Brain & The Left Brain!
2. G.C.I. - The Biggest & Easiest Goal To Focus On!
3. Writing It Done Then Digitize It Inside Your Plan!
4. Result: Programming Your Subconscious To Choose The Correct Resources!
5. The Effectiveness Is Real – Just Ask Lee (TRC Episode 61)!
SYNCING THE RIGHT BRAIN & THE LEFT BRAIN
It is your brain that's running your business, correct? It's up to you and all the decisions that you make. It's a fact that the right side of your brain is creative and the left side is analytical. Let's talk about how to "rewire" your brain to set it in the direction of your goals. What goal?
G.C.I. -- THE BIGGEST & EASIEST GOAL TO FOCUS ON
This goal: Gross Commission Income (GCI). Start with a number -- just write down the number! This may sound a little strange, but when you write the number down, 1) Be practical, but 2) Don't be practical. Be practical about what's possible before you get creative and seek what's "beyond possible." They're both there for the taking. Write down the reasonable number that you want when you write this GCI goal down.
RESULT: PROGRAMMING YOUR SUBCONSCIOUS TO CHOOSE THE CORRECT RESOURCES
The answer to how you reach that reasonable GCI goal is in your head. Doesn't matter if it starts on the right side or the left side of the brain -- I want you to get that goal "out" of your head and write it down with a good ol' fashioned pencil and piece of paper. As you write it down, something is happening in your brain. There's a trigger of clarity that begins to happen. The next step is to digitize the goal that's on paper, into a simple mind-mapping software. Then, go back to the question from the previous podcast: "Why not me?" Getting it out of your head and into paper helps to program your subconscious to focus on the resources you really need to reach the goal.
THE EFFECTIVENESS IS REAL -- JUST ASK LEE! (TRC EPISODE 61)
When you do a dive into MLS looking at how many transactions there were and average sales over the past year in your geographic area, the math of your GCI goal will suddenly start to make sense within your plan. Don't get confused by any complicated goals. If you want to see how this works, go back and listen to Episode 61 for Lee's story. This works!