I talk to a lot of real estate agents who would love to be on social media, but they don't know where to start. It's overwhelming. A lot really active agents on social media have thousands of followers, but you might even not know where to start when it comes to content. Let's chunk it up and make it simpler in this episode of the Realty Classroom Podcast! Just as I did last week's episode on simplifying the real estate business, let's do it again with social media.
Understand that social media is a medium, upon which messages are placed. Here's Step One of simplifying social media: "Google" your own name. What do you find? Probably not much if you're brand new to this! You'll probably find a bunch of other people with your name, and not much related to yourself. If your name or your business' name is not online, wouldn't that be a great place to start?
Next, I go through a checklist of the major profiles that I recommend my coaching clients to have: Facebook, Instagram (perfect for realtors!), LinkedIn and YouTube. Once you have those established, it's time to start on your social media content -- which leads right into a discussion of "How to Do a Simple Market Update."
The key, as always, is to chunk the subject up and keep it simple, simple, simple!
In this episode of the Realty Classroom Podcast, I also discuss:
How do you simplify the real estate process? It was so rewarding for me after a recent mastermind class when a top producer who he's known for more than 10 years said, "I finally get the simplification process!"
Your brain can shut down due to the complexities of the real estate business. It seems overwhelming. Running a small business is tough enough, let alone a real estate business. It's a huge financial transaction with many moving parts -- and people GO CRAZY. After 20 years of doing it and more than a decade teaching it, I want you to know that you can simplify real estate sales.
Whether you're a rookie or a top producer, I recommend pursuing the basics. Which basics? The Entrepreneur, who is the visionary; The Manager, who is the disciplinarian; and The Technician who executes. That's it! Those are the three concepts out of Michael Gerber's book that were such a big influence on Danny and can be for you as well.
"It's all about you sticking to these basics of educating somebody and empowering them in the right way." - Danny Griffin
In this Episode We’ll Cover: Why You Should Become A Pricing Expert!
a. Stop Guessing And Lying!
b. Learn The Basics Of Math!
c. Slow Down & Study Property Differences!
d. Stop Getting Stuck In A Game Of Pricing It Right Bingo!
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