Your ideal client in real estate -- your "avatar" -- is absolutely critical. Why? Because once you narrow down that ideal client within a geographic range, it becomes much easier to use targeted marketing to attract those clients.
In this episode, I go over moving from simple demographics into psychographics, in order to really hone in on your avatar and market to that person. The purpose of marketing, after all, is to go out and find those people (avatars) who will help you to achieve your financial goals.
"Take care of people. As long as they all have a reason and there's a high level of motivation, those are the basic psychographics that I think can at least create a successful opportunity." - Danny Griffin
TOPICS ON THIS EPISODE OF THE REALTY CLASSROOM PODCAST:
➡ The Matching Of The Right Message To The Right Person At The Right Time Is Everything!
➡ Demographics Versus Psychographics
➡ Considering Only The Best Media To Reach Your Avatar
➡ Being Bold Enough To Stick To Your Avatar
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➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
In this Episode, We’ll Cover The Only Reason For Marketing!
a. The First & Most Important Marketing Guideline Is Your G.C.I. Goal!
b. The Only Reason For Marketing Is To Help You Attain Your Financial Goal.
c. You Must Attract Sellers At Or Above The Mean Sale Price In Your Target Market.
d. Measure Each Actual Closing Against Your Targets.
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➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
We're all starting to sound the same way in the real estate business. We're cold calling people and we're all hammering them with the same points. What's bad about that? The consumer is noticing this and it's annoying them!
So, how do we break out of the pack and stop sounding live everyone else? How do you grow a unique business when we are really governed by universal principles in real estate? I dive into how some simple strategic planning can help you to be truly unique in this business.
"When they grind me up and sprinkle me a little bit in the ocean and a little bit up in the hills of the Rockies, I can be fulfilled. And that's what this is really about -- to live authentically." - Danny Griffin
Topics on This Episode of the Realty Classroom Podcast:
➡ The Dilemma: Are We All Sounding Alike To The Consumer?
➡ Is Being Unique Even Possible?
➡ Start With You And Your Service!
➡ Give Strategically & Win
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast
In this episode of the Realty Classroom Podcast, I argue that time management is a real issue. Two issues, actually. First, when you're a new real estate agent, you don't understand that this is a business and not a job. You don't know what to do. Second, once you start to figure out that it's a business, you suddenly have too much to do.
Those are real issues and I feel your pain, and I'm here to help. BUT... there's a point where time management becomes an excuse. When that voice in your head starts to hold you back, that's when I'm most likely to start to get ornery with you, which is what happens in this podcast.
"We're hearing a piece of advice from somebody who's got the lab coat on, like the Doctor of Real Estate, and all of a sudden we assume that that's the answer. No! Think, people!" - Danny Griffin
Topics Covered on This Episode of the Realty Classroom Podcast:
➡ Time management solution 1: Find the truth about the real basics of this business
➡ Time management solution 2: Execute & refine
➡ Recommendation: Learn about the Japanese business philosophy known as "kaizen"
➡ Bonus section: Beware the shadow and get out in front of it
SUBSCRIBE TO THE PODCAST
➡ iTunes: https://apple.co/2CkWYB8
➡ Spotify: https://spoti.fi/2pVPPQj
➡ YouTube: https://www.youtube.com/user/TheRealtyClassroom
➡Web: https://therealtyclassroom.com/podcast