Many real estate agents begin their careers with a very strong emotional drive to serve, however, their big “Why” might often lead them to believe that the money doesn’t matter, but it does. The first step to reconciling the “why” and the money is to realize that they can and must coexist.
The book "The Nuclear Effect" by Scott Olford really challenged me as a business owner and inspired this episode. Olford talks about three business personas, in a similar system to Michael Gerber's. It made me realize there was a business persona "type" that I didn't realize I needed to pay more attention to.
Give a listen as we take a deep dive into these three personas and how to fill some major gaps in your real estate business!