Digital Media is perhaps the most confusing medium for real estate agents. Why do we use it at all? The most obvious problem is that we are not using digital media based on a plan that helps us acquire more business. The obvious primary use was for lead capture, however, in a content marketing world you must create helpful, insightful videos. Well isn’t just thinking about how to do that overwhelming? The ket point is to be intentional about a plan that presents you and your properties in the best light so that prospective clients have an easy time vetting you online so that when you’re physically together it’s easier to win the business.
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