As marketers have grown in numbers, the volume of spam calls has risen greatly. Despite attempts to stop them, they continue. Therefore, telephone service companies have turned to software and algorithms to track whether or not a number should be marked as a potential spammer. In addition, smartphones are playing a role as well. But we still have to get through…so become a student of best phone practices and always “mystery” shop your outbound calls to ensure they are making it through. Never assume they are!
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