WHAT DO THEY FIND WHEN THEY GOOGLE YOU?
When you pass someone a business card and they are even remotely interested in you, what's the first thing they're going to do? You'd better believe they're going to "Google" you. They might also check out Facebook, LinkedIn and other social media sites to find out more about you. This is simply how we live now in the Digital Age. If we find someone interesting, we research them because it's easy to do. The big question for you as a real estate agent is, are they going to find you the way that you want them to find you? We should all be paying more attention to our internet footprint. Google yourself to find out where you're at.
WHO YOU ARE HAS NO COMPETITION
Here's a really important point: There is no competition for YOU. The way that you say or do things -- you're it! The way that you take someone through the real estate process that we all follow is wildly unique... and the wildcard is YOU. Lead generation is starting to atrophy because people in the internet age are getting tired of engaging people in two dimensions. When someone Google's you, they don't really want to read text about you (two-dimensional); they'd like to find a video to learn more about you (three-dimensional).
HOW TO TELL YOUR STORY
Get over being camera-shy and tell the world about yourself. A video engages people much better than a textual "About Us" page on your website. Doing videos about yourself will repel some people; they won't like you for some reason. That's a good thing! It acts as a filtering system. People who see your videos and like you will follow up. Learn to use proper storytelling techniques to create effective videos.
FULFILLMENT BEGINS THE RELATIONSHIP CORRECTLY
Your video should say hello quickly, state the problem and introduce yourself as the guide for the ideal client's real estate journey. Let them know about your simple, FREE plan to bring their stress level down. The fulfillment of giving something away after you've got their attention is incredibly powerful and it begins the relationship correctly. Give them empowering information to validate what you just shared with them! When they Google you, does it bring them to an About page with a compelling video that showcases the unique YOU?