In the real estate business we see professional telemarketers and salespeople fall victim to performance anxiety on a very regular basis. The key if to build a repeatable system that you can rely on as your base in any circumstance and rely on it to serve the consumer not you. If you want to build everlasting change then you must see yourself in your mind relying on your system, seeking constructive feedback, improving and succeeding!
Learn more: https://therealtyclassroom.com/podcast/how-fear-and-anxiety-pull-top-performers-off-course/
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This week an investor, after having looked at my system and plans for serving sellers, buyers and agents said, ‘this is really good organized common sense.’ Now understand, the person speaking is a very highly educated successful person who appreciates the straightforward and easy to understand approach of any business. So if that’s the case, then let’s stop being so intellectually insecure about simply serving even the highest end clients as well as our agents and make their lives easier by sharing our simple effective plans.
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Too many real estate agents are trying to sell on muscle rather then building and following a strict system because they incorrectly believe that systems are impersonal. However, many of the greatest systems in the world serve the public far better than a haphazard “winging it” approach and allows it’s people to be far more intuitive and personalize the experience. Think great experiences like Starbucks and Chic-Fil-A!
Learn more: https://therealtyclassroom.com/podcast/strict-systems-intuition-you-need-them-both/
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Many real estate agents are creative and intuitive types that are very right brained and visual. They rarely take the time to slow down and plan anything out in detail and even when they do they often snap back to a less organized version of themselves. Mind mapping is a process for agents helps properly marry the analytical and visual creative sides of the brain and serves as the way up to a more controlled and structured business that is predictable, reliable and not reliant on being driven on by creative muscle alone.
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From beginners to top producers, real estate agents are overwhelmed. From not knowing what to do to knowing to many things to do many of them find themselves literally paralyzed and stuck. All of those feelings lead to a depression that they’ll never get out of the hole. However, hope rests on process of kaizen or the slow steady improvement and management of one critical component at a time!
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The majority of agents are born into the business with a desire to sell. That drive grows the inner salesperson to great heights in many cases. However, there is always an inner manager that’s begging for attention and nuture like a baby. When given a chance to grow, your management person will bring you great profit and success through the never ending improvement of your systems!
Learn more: https://therealtyclassroom.com/podcast/make-room-for-your-inner-manager-to-grow/
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Because selling or buying real estate triggers the emotions of your client, you’ll need to beware that often those emotions will be negative and set themselves upon you. The key is to keep your client focused on why they are moving in the first place and keep them moving logically towards the goal. Over time you’ll be increasing your own emotional quotient which ultimately help you be very successful in the real estate agent business.
Learn more: https://therealtyclassroom.com/podcast/youre-solving-people-not-selling-houses/
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The biggest missed opportunity in real estate agency is the lack of a clear strategy to deliver world class follow up once a prospect relationship has been established. You must start with a clear phone relationship to check in while you leverage the delivery of information that updates the prospect on the market status, the ever-changing information regarding properties that matter to them and a series of tips that best prepare them for their purchase or sale.
Learn more: https://therealtyclassroom.com/podcast/4-simple-steps-to-world-class-follow-up/
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We live in an age of instant gratification that has stolen our ability to be patient in our creation of list of true prospects. We are constantly looking to scrape the cream off the top of the who’s next pile only to forget the great prospects we created who simply weren’t quite ready when we first met the. So start by cleaning up your list of prospects and build a simple system that reminds you how to serve them until they are really ready and you’ll be greatly rewarded!
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When you approach the real estate agent business with a salesperson’s perspective you tend to see the micro steps that you perceive will help you. Therefore, it’s critical to recognize that it is only through a manager’s perspective that you will see the big picture and realize that you must stop falling down the rabbit hole and instead build upon a few simple and effective core competencies that help you convert more sellers and buyers into quality clients.
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Real estate agency is just like a sport. If you want to be a professional you must train like one. True pros always work on the fundamentals in order to be athletically ready for the unexpected twists and turns. They also seek out the true dissenting opinions and course correction from professional coaches and mentors but most importantly they never forget the boss they’re serving: the consumer!
Learn more: https://therealtyclassroom.com/podcast/be-athletically-ready-to-do-business/
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A real estate transaction is a series of beats that must be clearly defined if we are to understand how to make our business sing in tune. A true pro knows the precision of those beats and constantly works on the foundational major beats before indulging in the finer details of the minor beats where true unique and powerful real estate music is made!
Learn more: https://therealtyclassroom.com/podcast/finish-your-beats/
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When a real estate agent turns a lead into a prospect there are assumptions that follow: this person likes me, they appreciate my information and follow up, even, this is a no brainer, only to find out that they lost the deal because they did not know that there were other decision makers talking to competing agents. The key is to always ask if there are other decision makers in the process as early as possible and present to all of them equally to ensure you’re lack of knowledge about who’s really in charge is not the problem.
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Many of us will blame someone else or the circumstances for not having the business that we really want instead of asking ourselves if we are being honest about the real effort we’re putting in. If we will start with a real diligent effort to stick to a simple effective plan to serve others in the first 20 hours of weekly effort then the rest will follow!
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Too many real estate agents are disconnected from the outcome that they are after when converting a contact into a client and therefore end up lost along the way only to lose the opportunity and get eaten by the werewolf. So stick to the well-lit path of your system by serving people the way you would want to be served and they will see why they would be lost without you!
Learn more: Stop Chasing Werewolves!
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If you are worried about competing with top producing real estate agents or teams, don’t be. Most top producers are hard chargers who have stopped learning long ago about how to simplify and serve better. They rely largely on resume and brand to muscle sellers into the perception that they are the best however, you can thwart all of that by empowering a seller to understand the truth about how listing and selling really works.
Learn more: https://therealtyclassroom.com/podcast/how-to-beat-out-a-top-producer-for-a-listing/
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Whether you’re a new agent or a veteran of the real estate agent business, it’s easy to fall prey to the sense of scarcity and loss. While there are many times when you must act quickly to protect a fleeting opportunity, most of the time, you can control the process through a systematic approach and stop surrendering your personal life to the business!
Learn more: https://therealtyclassroom.com/podcast/the-right-wrong-times-to-drop-everything/
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In the real estate business there are many obvious and massive problems that need solving. However, for some odd reason, we continue to run away from them and look for what we perceive to be easier ways to be successful. In the end, unless we confront the biggest problems and start crafting the cure with simple solutions, we run the risk of becoming another failed real estate agent business.
Learn more: https://therealtyclassroom.com/podcast/find-the-biggest-elephant-hiding-right-in-front-of-you-help/
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I ask myself, my agents and my coaching members all the time, what problem are you solving and why. The pressure to become a social media expert has never been greater and while it’s important to master all relevant media channels, it’s critical that all of your efforts and actions are geared toward helping you acquire listings at the right price, in the right place, from the right person.
Learn more: https://therealtyclassroom.com/podcast/the-scariest-things-ive-heard-listening-to-agents-on-clubhouse/
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#DannyGriffin #RealEstateCoach #therealtyclassroom #realestate2020
It’s Important to keep asking the question, “what would I do if I were new to the real estate agent business.” As I think through that question, my first steps would be simple but disciplined and intentional. In order to succeed in the reality of the way the business really works from a consumer’s perspective versus what my clouded perspective might have told me I would have to avoid being pulled of course by shiny objects that have nothing to do with listing and closing more properties.
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New agents and veterans alike are busy solving problems that they perceive to be their biggest challenge. However, the real estate agent business works a certain way that to a large extent is unbendable. Therefore, when you understand it’s a business based on the acquisition and sale of listings, you can direct your time, attention and money to solving that issue first and the rest will follow.
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When I finally had a chance to meet Michael Gerber author of the E-Myth as the age of 80, I walked away with a lesson of “you don’t know what you don’t know.” Although it left me spiraling that simple statement helped me fully understand that we must discipline ourselves to study how the real estate agent business really works and put the systems in place to make it our very own reliable asset.
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When real estate agents are faced with the question, “what’s your biggest challenge?”, they will often reply based on a false perception of what they believe to be their problem. This is often based on the peer pressure that naturally exists in business as we perceive other agent’s problems to be our own. It’s best to understand the fundamentals of the business, consciously consider what you’re not doing, accept that as your real challenge and get to work on solving it with disciplined focus.
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When most agents are trying new strategies they typically start off by copying someone else they perceive to be successful without considering whether or not the strategy is fundamental to building a real estate business. Furthermore, most quit on that strategy without understanding how to even measure its success or failure. The key when implementing new tactics it to look for milestones that will help recoup your investment and indicate the possibility for long term consistent and predictable returns.
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#DannyGriffin #RealEstateCoach #therealtyclassroom #realestate2020
The key when building a real estate business is that you must Learn “what” to do and put that in order. Then as you do the work learn “how” to do it best and memorialize that into systems. However, ultimately it’s most important to figure out “who” should do the work of those systems other than you!
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#DannyGriffin #RealEstateCoach #therealtyclassroom #realestate2020