In this business, we have to become a person for others. As I’ve said in the previous episodes, it’s about helping clients with one of the single largest financial and emotional transactions that they’ll ever make in their lifetime.
Because helping people through a real estate transaction is such an important endeavor, you must find a mentor; someone who has put the right information in the right order.
However, I also want you to remember that there’s a caveat: mentors are no better than you are.
You must take their advice while also listening to your own intuition and allow for your subconscious mind to lead you.
As your first real estate agent business mentor, you should consider Michael Gerber, whose work had a tremendous impact on me. In retrospect, I wish I had paid closer attention to his challenges to small business owners earlier in my career.
The most important question he suggests small business owner ask themselves is: “How does the business really work?” In our context, “How does the real estate agency business actually work in total?”
The key is to learn that there is much more to it than just helping people buy or sell property!
For full show notes go to http://therealtyclassroom.com/podcast/ep10/
When embracing a consumer’s perception as part of your strategic process, you’ll want to avoid going into an aggressive defensive mode. Instead, what you need to do is to empower them even though you have a disagreement with their perception of how your process works.
In order to empower consumers, you must learn about their individual concerns and deal with them as part of your entire strategic process.
By asking them, “what is your biggest concern,” and then giving them a genuine uninterrupted opportunity to respond deeply, consumers will eventually “break” and come forward with what’s truly worrying them about you, your process or myriad other concerns.
Most importantly, once we know the truth, we must not get defensive and instead embrace those concerns and offer a solution or an alternative that in turn empowers them to make a more informed decision and get through false perceptions.
Like it or not, consumers use perception to make their buying decision about how a business works.
For example, you may be a great listing agent and have knowledge and expertise well beyond your competitors, however, the consumer chooses based on brand perception alone overlooking your winning strategic approach.
Yes, it’s maddening, however, why wouldn’t they decide like that given that they really have no idea how the real estate agency business actually works; therefore they have to rely on perception based on their best guess!
The solution is to have a clear formula and convince a consumer by teaching them that you are strategic in your approach and proving to them that’s how the business actually works rather than presuming a brand does the work.
However, be very prepared to back this up with facts or you’ll be swimming upstream just like a salmon!
For full show notes, go to http://therealtyclassroom.com/podcast/ep08/
Listen to the episode to learn more…especially if you’re a veteran agent like me as our intellectual challenge is even more difficult to recognize and fix!
For full show notes, go to: http://therealtyclassroom.com/podcast/ep07/
On this episode, I want to emphasize a key point relevant to your journey if you want to start a real estate agency business:
DON'T IGNORE THE SELLERS
Seller listings are the backbone of our business. I found early on my career that it's easier to default to do a buyer business. However, I recognize that with a listing, I have the opportunity to then subsequently find more buyers. There's no arguing that listing has the max leverage on the buy side vs. the sell side.
Now, listen to the episode to know more to have a deep dive on this topic.
Grab the full show notes here: http://therealtyclassroom.com/podcast/ep06/
In this episode, I want to cover how the real estate agent business really works. A lot of us have a perception of how this business will work and the common answer is sales.
Is it right? Yes. However, it's not a plan, and not about how the entire business works.
Michael Gerber is right. You need to look at the business entirely. You might know something about the technical sales but you need to understand how the business works and how you fit into the real estate agency business in order for you to appreciate your role.
Take a few minute to listen to this episode and I want you to get out of the microcosm of sales and learn how the real estate agency business work.
For the full show notes go here:http://therealtyclassroom.com/podcast/ep05/
In this fourth episode of The Realty Classroom, I want to talk about your desire to be perfectly prepared like you know all the answer to your clients' questions.
Well, all I can say is this.....
GET OVER IT
You know, you'll never gonna be prepared especially in an industry where it's a constantly changing digital landscape. Here's my proposal: Stop beating yourself up. You'll never be perfectly prepared but you can always be working on it.
For full show notes, go to: http://therealtyclassroom.com/podcast/ep04
In this third episode of The Realty Classroom, I want to help you develop what's called Unique Selling Proposition.
Remember, in any business including a real estate agency, there are A LOT of competitors and your potential customers has a big pool of choices on who should they choose.
So, you should be able to answer the question:
"Why should I choose you?"
I know it can cause panic to some but this is where unique selling proposition comes in. It's the factor that differentiates your product or service from your competitors such as the lowest cost, the highest quality or the first-ever product of its kind.
Now, listen to the episode to learn how develop yours.
For full show notes: http://therealtyclassroom.com/podcast/ep03/
In this second episode of The Realty Classroom, I want to take you down into my memory lane when I was in elementary school where I had a classmate named Antonio who drives everyone crazy...quite literally.
I had intellectual classmates back then who wants to move along so quickly. Then, there's one guy at the back of the room who always say "but sir, can you go back over that and slow down?" Guess who? It's Antonio.
Over time, I realized that Antonio was right.
In this breakthrough episode of The Realty Classroom, we're going to take a deep dive into the question "Why Real Estate Agency?" It seems like a very easy question to answer like saying "I want to help people".
NO.
It's not just about it and "it looks like fun" and money.
I want you to take a little break, listen to this episode, and after listening, answer the question again.
Hey everyone, I’m Danny Griffin, and I want to thank you for joining me for the very first episode of The Realty Classroom Podcast - the show that focuses on helping real estate agents build a bulletproof business plan so that they can sell more properties in less time and live a more fulfilled life!
In this introductory episode, I'll take you on a little journey on my beginnings and why I started this podcast.
If you want to learn more about how to be the successful in this industry -- LISTEN, LEARN, AND TAKE ACTION.