When a real estate agent turns a lead into a prospect there are assumptions that follow: this person likes me, they appreciate my information and follow up, even, this is a no brainer, only to find out that they lost the deal because they did not know that there were other decision makers talking to competing agents. The key is to always ask if there are other decision makers in the process as early as possible and present to all of them equally to ensure you’re lack of knowledge about who’s really in charge is not the problem.
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